Managed Marketing is an external addition to your company’s executive staff. We become an extension of your team and align our involvement with your needs.
We go one step beyond consulting and implementation to becoming a virtual part of your team on a part-time, full-time or limited basis. Your organization can outsource as much or as little of your marketing and sales efforts as needed.
In other words, we act just as an internal hire would...we assist with the day to day marketing which can include a wide variety of tasks. We don't charge based on "campaigns" or hourly rates but work with you to cover all your marketing needs. We understand that marketing isn't a linear process, so we are able to stop, start and pivot as needed throughout our relationship to ensure your success.
how does managed marketing work?
STEP ONE: Consultation Session This no obligation meeting allows us to learn about your specific business needs. We will conduct a thorough assessment of your business. We will incorporate marketing research to gain insights regarding customers, brand perception and competitors in the market. We will also take a look back at what you have done in the past. What’s worked? What hasn’t?
STEP TWO: Customized Marketing Plan We will put together a customized marketing plan based on our findings from the consultation. Our approach is not one-size-fits-all but is as unique as the clients we serve. We will formulate a plan that works with your budget. Each activity will include metrics to measure results and modify as needed.
STEP THREE: Execution We will work with you to execute the plans including vendor selection, management and coordination. Once in place, we provide ongoing service and keep in touch with you regarding performance. We will touch base weekly (or according to your schedule) to discuss your results.
how do you know if managed marketing is right for you?
Consider the following:
Do you need someone who can handle a series of marketing and branding initiatives you have going on (or need to start) but have no one in-house who is capable of taking on that role?
Do you need an outsider’s perspective and marketing expertise?
Do you need someone on an interim basis while you look for a full-time CMO/Marketing Director? Is your current CMO/Director taking a leave of absence, and you need to temporarily fill their shoes to keep things moving along?
something we didn't mention? click below to view frequently asked questions.